Australia’s Leading Beauty Wholesaler for Professional Salons

Since 1989, Salon First has proudly supported Australian beauty professionals, building a reputation as one of the most trusted trade-only beauty wholesalers in the country. Through dedication, industry knowledge, and an unwavering focus on professional service, we have grown to become a leading supplier to the professional hair and beauty market across Australia.

Today, thousands of salons from multi-room clinics and specialist service providers to home-based and mobile beauty professionals choose Salon First as their preferred destination for professional salon supplies. We are committed to providing everything beauty professionals need, all in one place.

As a trusted, trade-only beauty wholesaler, we offer over 5,000 professional products sourced from respected local and global brands. Our range spans waxing, lash and brow, nail care, skincare, tanning, hair, salon equipment, and essential salon consumables ensuring you can manage your business efficiently through one reliable supplier.

We understand that running a salon requires speed and consistency. That’s why we provide fast national delivery, same-day dispatch, expert support, and a Melbourne showroom for hands-on product access and guidance. Our team is deeply embedded in the beauty industry and focused on delivering professional customer service at every stage — every order, every time.

At Salon First, our mission is simple: to empower beauty professionals with authentic products, competitive pricing, and dependable service so you can focus on delivering exceptional results to your clients.

For salon professionals searching for a reliable, established, and industry-leading beauty wholesaler in Australia, Salon First remains the trusted choice.