Who We Are

About Us:

At Salon First we are more than just a wholesale beauty distributor; we are your dedicated partner in success. With a deep-rooted passion for beauty and an unwavering commitment to excellence, we bring you a curated selection of the finest and most innovative beauty brands and products, exclusively tailored for professionals in the industry throughout Australia.

Our Uniqueness:

What sets Salon First apart is our unwavering dedication to you & your salon.  Since 1989 we have been supporting salons through their entire business journey.  Connecting you with the best brands, quality training and professional support. It’s simple - your success is our success.

Our Team:

Our team is not just a group of professionals; we are passionate artisans of beauty ourselves. Every member of our team boasts years of hands-on experience in the nail and beauty industry. We understand the intricacies, trends, and demands of the running a salon, which enables us to provide unparalleled support and expertise to you - our valued partners.

Our Commitment:

At Salon First our mission is simple: to put your salon first. We are driven by the desire to inspire professionals like you to elevate your craft. We do this by offering a carefully curated collection of products that meet the highest standards of quality and innovation. We back those brands with training and support.  We are your trusted source for the tools, equipment, and product supplies that empower you to create stunning transformations for your clients.

Why Choose Us:


  • Exclusive Access: We grant you exclusive access to top-tier beauty brands and products that set your salon apart from the competition.
  • Expert Guidance: With a team of industry experts at your service, you can count on us for expert advice, training, and insights to help you excel in your profession.
  • Quality Assurance: We stand behind the quality and authenticity of every product we offer, ensuring your clients receive nothing but the best.
  • Partnership Focus: We view our relationship with you as a partnership, and your success is our ultimate goal.

Join Us Today:

Experience the difference of partnering with Salon First.  Elevate your salon's menu, enhance your skills, and provide your clients with a level of beauty and service they won't find elsewhere. Contact us today to discover how we can help you thrive in the ever-evolving world of beauty.