Professional Lash & Brow Brand
Ardell — False Lashes & Brow Styling Wholesale for Australian Salons
Ardell is a global leader in professional false lashes and brow styling, stocked by Salon First for Australian lash and brow technicians. Established in the 1970s by Arnold and Sydell Miller, Ardell helped popularise everyday lash wear, and its iconic Demi Wispies remain a staple lash style in salons worldwide.
The range spans strip lashes, individual and cluster lashes, magnetic lashes, and brow styling products, giving technicians the tools to create looks from natural through to high-impact, backed by lightweight bands, consistent curls and reliable adhesives.
1970s Founded by Arnold & Sydell Miller
14+ Ardell products stocked by Salon First
4 Lash formats — strip, individual, cluster & magnetic
Strip Lashes
Baby Wispies, Baby Demi Wispies, Baby Bottom Lashes and Accent Lashes across natural to high-impact styles.
Aqua & Active Lash
Aqua Lashes and the Active Lash collection, including Chin Up, Gainz, Physical and Pump'n styles.
Brow Styling
Brow Perfection Stencils and brow styling products for technicians offering combined lash and brow services.
Adhesives & Tools
Professional-grade lash adhesives and application tools designed for reliable, long-wearing lash application.
Ardell Product Lines Stocked
Demi Wispies Baby Wispies Accent Lashes Active Lash Aqua Lashes Brow Perfection Stencils
Why lash technicians choose Ardell
- Decades-established global leader in professional false lashes, founded in the 1970s
- Iconic Demi Wispies style remains a lash industry staple
- Range spans strip, individual, cluster and magnetic lash formats for any look
- Brow styling products available alongside lashes for combined service menus
- Available through Salon First's professional wholesale account
Ardell — Decades of Lash Expertise for Australian Salons
Few lash brands carry the industry history of Ardell. Founded in the 1970s by Arnold and Sydell Miller, the brand played a key role in bringing false lashes into everyday beauty routines, and its Demi Wispies style remains one of the most recognised lash shapes in salons today.
Salon First stocks Ardell for Australian lash and brow technicians building a service menu around strip, individual, cluster and magnetic lashes. The Baby Wispies, Baby Demi Wispies, Accent Lashes and Active Lash collections give technicians options from natural everyday wear through to high-impact looks, while Brow Perfection Stencils extend the range into brow styling.
Available through Salon First's professional wholesale account, Ardell gives Australian lash technicians a trusted, established brand alongside the wider lash and brow ranges Salon First supplies.
Ardell False Lashes Demi Wispies Brow Styling Wholesale Trade Account