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We are Salon First

More than a beauty wholesaler - we're your partner.
For over three decades, we've stood beside beauty professionals with high-quality products, industry know-how, and genuine support. We're more than a supplier — we’re your partner in success.  Here’s to thriving, together.
-Your Salon First Team x

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New Arrivals

We're constantly updating our shelves with fresh finds and the best new products for beauty pros.

See what's just landed and get inspired.

Shop New

Tan. Click. Repeat.

New Brow Dye

NEW Helyx Hybrid Dye Collection

Long lasting Lash & Brow Colour

Provides a skin stain for richer colour

Fills in sparse areas and improves shaping

Helps with fading microblading

Full Range

The Latest In Brows & Lashes

Selecting the Right Shield

Waxing Favourites

Top Brands

What Our Customers Have To Say...

Salon First is Australia's leading supplier of professional beauty, hair, and salon products. Shop high-quality skincare, waxing, lash & brow, nail care, and salon essentials at competitive prices. Fast shipping & expert support.