Ardell

Ardell is a global leader in professional false lashes and brow styling, loved by artists for its lightweight bands, consistent curls, and reliable adhesives. Founded in the 1970s by Arnold and Sydell Miller, the brand helped popularise everyday lash wear—its iconic Demi Wispies remain a kit staple. Today the range spans strip, individual, cluster and magnetic lashes plus pro-grade adhesives and tools, giving salons natural through to high-impact looks with efficient multipack options. You’ll find a wide selection available for trade customers at Salon First.