With the beauty industry continuing to thrive and flexible work becoming the new normal, there’s never been a better time to start a home-based beauty business. Whether you're a qualified beauty therapist or an emerging nail or lash technician, running your salon from home offers the freedom to grow your brand, control your schedule, and reduce overhead costs.
In this comprehensive guide, we’ll walk you through everything you need to launch a successful home beauty business in 2025—from licenses and equipment to setup, services, and marketing.
Why Start a Home-Based Beauty Business?
Operating from home has become an attractive option for many beauty professionals. Here's why:
- Low start-up costs compared to renting a salon
- Greater work-life balance and flexible hours
- The ability to create a personalised client experience
- Opportunity to build a loyal, local customer base
- Control over your business growth and services
1. Confirm Your Qualifications
Before offering professional treatments, ensure you have the appropriate training and certifications for services like:
- Waxing and tinting
- Brow lamination and lash lifts
- Facials and skin therapies
- Manicure, pedicure, and gel systems
- Massage and body treatments
You can upskill or refresh your knowledge with online training or in-person workshops. At Salon First, we offer industry-approved training for popular services like brow lamination, Shellac nails, and waxing.
2. Understand Legal and Council Requirements
Running a home salon in Australia requires compliance with local council and state regulations. This may include:
- Council permits for operating a business from home
- Compliance with health and hygiene standards
- A business name and ABN registration
- Insurance for public liability and treatment risks
- Optional: Beauty Therapy Licence (check with your state)
Contact your local council and small business authority for exact requirements.
3. Set Up Your Salon Space
Designing a professional and inviting home treatment area is essential. Clients should feel like they're walking into a salon—not your spare bedroom.
Consider:
- A dedicated room with good lighting and ventilation
- A comfortable treatment bed or portable table
- Storage solutions for tools, disposables, and stock
- Clean, minimal decor that reflects your brand
- A clear path of entry with signage or a welcome board
- Tip: Use wipeable surfaces and closed-lid bins to meet hygiene standards.
4. Stock the Right Professional Products
Start with high-quality salon-grade products that match your services. At Salon First, we supply everything you need for your home beauty setup:
- Waxing kits and heaters
- Lash and brow lamination kits
- Nail polish, Shellac, and gel systems
- Facial machines and skincare
- Towels, wipes, gloves, aprons, and disposables
- Salon furniture and portable beauty beds
Shop wholesale pricing for professionals at salonfirst.com.au.
5. Build Your Treatment Menu
Start with the services you're most confident delivering, then grow your offerings over time.
Popular home-based beauty treatments in 2025 include:
- Brow lamination, waxing, and tinting
- Lash lifts and lash tints
- Shellac manicures and pedicures
- Express facials and dermaplaning
- Body waxing or sugaring
- Relaxation massage
Pro tip: Package services (e.g. “Brow & Lash Combo”) to increase value per appointment.
6. Price Your Services Smartly
Research competitors in your area to benchmark your prices. Don’t undervalue yourself—factor in:
- Product costs
- Treatment time
- Your experience
- Utilities and insurance
- Time for setup, cleaning, and admin
Clients are willing to pay more for professional, hygienic, and well-presented home salons.
7. Promote Your Business Locally & Online
Marketing is key to attracting your first clients and building a steady stream of bookings.
Start with:
- A professional Instagram or Facebook page
- Before & after photos, reels, and client testimonials
- Google Business Profile with reviews and address
- Business cards and local partnerships (gyms, cafés, etc.)
- Referral offers and rebooking incentives
Online booking tools like Fresha or Timely make it easy to manage appointments and look professional.
8. Focus on Hygiene & Client Experience
Maintain high standards of hygiene and customer service to retain clients and attract referrals.
- Use disposable tools where possible
- Sanitise reusable tools between clients
- Offer aftercare advice and home product recommendations
- Create a welcoming, calming atmosphere
- Respect client confidentiality and comfort at all times
First impressions matter—your setup, greeting, and treatment should all feel polished and professional.
Ready to Launch Your Home Beauty Business in 2025?
At Salon First, we’re here to support beauty professionals at every stage of their journey—from training and setup to stocking your salon and scaling your services. With premium products, trade pricing, and fast delivery Australia-wide, we’re your trusted partner in beauty.
Visit salonfirst.com.au to explore wholesale products, starter kits, and training opportunities to kickstart your home-based salon.