The beauty industry is evolving faster than ever, with salons embracing new treatments, advanced technology, and sustainable practices to meet changing client demands. In 2025, the focus is on natural enhancement, personalised services, and eco-conscious beauty solutions—backed by professional products that deliver results.
At Salon First, we’ve identified the top 10 beauty trends shaping salon menus and retail shelves this year, helping you stay ahead and keep your clients coming back.
1. Brow Lamination & Hybrid Brow Services
Brow lamination continues to dominate the brow industry, giving clients sleek, full, and perfectly styled brows that last up to eight weeks. In 2025, we’re seeing salons combine lamination with hybrid tinting or stain treatments for longer-lasting colour and definition. Wholesale brow lamination kits make it easy for salons to offer this high-demand service at a profitable margin.
2. Skin Barrier Treatments & Barrier-Boosting Facials
Post-pandemic, clients are more aware of skin health than ever. Treatments focusing on repairing and protecting the skin barrier—using ceramides, peptides, and gentle exfoliation—are on the rise. These facials address sensitivity, dryness, and redness while enhancing overall skin resilience.
3. Express Beauty Services
Time-poor clients are looking for quick, results-driven treatments that can be done in under 30 minutes. Express brow shaping, lash lifts, mini facials, and rapid spray tans are booming in popularity, offering high turnover and convenience for busy salon schedules.
4. Lash Lifts with Keratin Infusion
In 2025, lash lifts are getting a nourishing upgrade. Keratin-infused solutions now strengthen and protect lashes while lifting them for a longer-lasting curl. This trend appeals to clients seeking natural enhancement without extensions.
5. Sustainable & Refillable Beauty Products
Sustainability is no longer optional—salons are switching to eco-friendly, refillable retail products and reducing single-use plastics. Professional brands offering recyclable packaging, refill stations, and plant-based formulas are leading the charge.
6. LED Light Therapy in Every Treatment
Once a luxury add-on, LED light therapy is now becoming a staple in facials, manicures, pedicures, and even scalp treatments. The technology is celebrated for boosting collagen, calming inflammation, and enhancing treatment results.
7. Advanced Spray Tanning Solutions
Spray tanning continues to evolve, and in 2025 clients are demanding natural-looking colour, faster processing times, and skin-nourishing formulas. Salons are upgrading their services with professional spray tan machines and solutions infused with hydrating ingredients like aloe vera and hyaluronic acid.
With customisable shades and rapid-developing formulas, spray tans are more versatile than ever—perfect for busy clients who want a flawless glow without long wait times. Offering spray tanning not only drives repeat bookings but also creates strong upselling opportunities with retail tan extenders and aftercare products.
8. Multi-Service Wellness Packages
Salons are blending beauty with wellness—offering packages that combine facials, massage, and relaxation treatments for a holistic experience. This taps into the growing self-care trend and encourages higher client spend per visit.
9. Nail Art with a Minimalist Twist
While bold designs still have their fans, 2025 nail trends lean toward minimalist art, clean lines, and neutral tones with subtle metallic or pastel accents. Using long-wear gel systems keeps designs looking fresh for weeks.
10. Personalised Beauty with AI Consultations
Technology is revolutionising the salon experience. AI-powered skin and hair analysis tools help therapists deliver highly personalised treatment plans, product recommendations, and measurable results—boosting client trust and satisfaction.
Why Staying on Trend Matters
Offering the latest services not only attracts new clients but also encourages loyalty among your existing customer base. Pairing trending treatments with wholesale professional products ensures consistent results, better profitability, and a competitive edge.
At Salon First, we supply salons across Australia with the latest professional beauty products, kits, and equipment to help you deliver on every 2025 trend—from brow lamination to LED therapy.
Stay ahead of the beauty curve—stock your salon with the professional tools and products that keep your clients coming back for more.